Pay Per Click Advertising:
Maximizing Your Investment
Pay Per
Click (PPC) is where you pay a set fee to be listed in a certain
position on a search engine. It is a bidding competition that takes
place for each keyword. To be competitive you need to carefully
research your keywords and make sure you do not overbid those
terms. There are several search engines that offer PPC advertising,
the two biggest programs being Google Adwords and Yahoo Search
Marketing (Formerly known as Overture).
While organic search engine optimization takes time for the search
engines to index your pages and rank them, PPC advertising allows
you to quickly and easily place advertisements on the search
engines. This has the benefit of allowing you to test certain
keywords in your marketplace to judge the response. It also allows
for the ability to quickly adapt to seasonal and marketplace
changes.
Pay Per Click Made Easy
SEO Puzzle can help you setup your PPC program from
the start to make sure that you get the best return on investment.
According to Jupiter Research, online pay per click marketing will
be a 7 Billion dollar market by 2010. As more advertisers come
online it will drive up the cost of the keywords. As the complexity
of these programs also rise it is imperative to have a plan in place
to make sure your returns are in line with your costs. We will
research your keywords for your industry, finding the niche high
traffic low cost words that are the hallmark of a great PPC
campaign.
Once we have the
keywords setup, we will monitor the performance to make sure that
they are producing the sales generating leads desired. This means
keeping track of your keywords day to day to make sure that you are
in the right position all the time. Competitors can change their
bids on the fly which could lower your position at anytime. If your
campaigns do not have constant attention you can find your business
going to someone else.
After your campaigns have been running
we will continually run analytical reports to make sure you are
getting the most return on investment (ROI). We replace or remove
non-performing keywords to make sure that you are only getting the
highest quality click traffic.
Yahoo! Search Marketing
Yahoo!
Sponsored Search prominently displays your site in search results on
leading search engines and portals across the Web. So you connect
with targeted customers who are searching for what you sell.
The more search
engines your listings appear on, the more customers you attract.
Yahoo! Sponsored Search lists your business in the search results on
the Web’s leading search sites. And since customers have already
shown an interest in the products or services you offer, they are
more likely to buy.
Unlike direct
mail, you don’t pay for mailing lists, printing, or postage; and you
won’t pay for impressions as with banner ads and tiles. You pay only
when interested customers click through to your site.
SEO Puzzle is a
Yahoo! Sponsored Search Ambassador and as such when you sign up with
us as a new Sponsored Search client we can offer you a $50.00
promotional advertising credit*. Being an Ambassador means we have
undergone strict Yahoo training and passed a certification test to
assure that we are proficient in working with their pay per click
offering.
Google Adwords
With Google AdWords™, you’ll be able to
reach your customers at the precise moment they’re looking for your
products or services. When users search on Google, they’re
demonstrating which products they’re interested in. With AdWords
ads, your customers will see your ad next to relevant search results
they’ve requested. In addition, your ads could also appear on
relevant search and content sites within the Google Network. With
Google’s precise targeting and your ability to control how much
you’re willing to pay per click, the end result is a higher return
on investment (ROI) for your advertising budget.
With Google
AdWords, you only reach people interested in your products and
services. That’s because your ad only gets displayed to people
seeking information related to the keywords chosen. So instead of
looking for an audience, you’ve got an audience that’s looking for
you.
Your ads can
appear on Google.com search results as well as the Google Network of
search and content sites, which includes AOL, Amazon and The New
York Times. The Google Network reaches more than 80% of Internet
users worldwide. Whether you need to make contact with countless
thousands or a select few, Google AdWords can reach them on a
neighborhood, city, state, national or global level.
Unlike other
advertising, you can do more than just put your AdWords ads out
there, cross your fingers, and hold your breath. Instead, with
online tracking tools, you can keep a close watch on their
effectiveness to determine which of your ads are generating the most
clicks and which are converting to sales, leads, sign-ups, downloads
or page views. And, your AdWords ads can be continually altered and
refined to drive even better results.
A recent Piper
Jaffray study found that search advertising is still the most
cost-effective method of advertising (and it is a fraction of the
cost of direct mail, email, online banners or yellow pages). Get
Google AdWords and start gaining customers immediately.
Signing up with
SEO Puzzle as a new Google Adwords customer will allow us to issue
you with a $50 promotional advertising credit to your account*.
Contact us
now to start gaining customers searching for you |
